Ranger marketing and Waterland private equity plan joint buy & build strategy Dusseldorf 19.10.2010. Together with the management team of the Dusseldorf company Ranger marketing & Vertriebs GmbH (Ranger) Waterland will follow in the future a buy & build strategy in the market for personal direct private equity (Waterland), to further expand Rangers market-leading position in Europe through organic growth and acquisitions. Ranger sells products and rates directly to consumers on behalf of companies such as the Deutsche Telekom, Vodafone and RWE. In the course of the transaction, Waterland will take over a majority stake in the Ranger group. The founders will continue to hold a significant proportion of the group. The demand for personalized direct marketing especially in the telecommunications, cable and energy industry. The product providers expect an increasing importance of this distribution channel. Filed under: Invensis.
Drivers are a growing complexity of products offered and rates, intense competition between providers, as well as a This deregulation in Europe. Ranger has as the only provider of the necessary size, professionalism, and infrastructure, to this blue customers to use chip. With over 18 years of international experience in the personal direct Ranger ranks among the leading companies worldwide. Ranger in Germany, France, the Switzerland, Hungary and the Czech Republic is currently active. Through the continued of organic growth and the acquisition of companies, Ranger both in these and in other European countries should further strengthen its outstanding position. The further expansion of the core business with personal customer support at home”as well as in the context of shop-in-shop systems is in the Center. But the expansion into adjacent areas of business is a part of the expansion strategy. Waterland has specialized itself in addition to outsourcing and others on investment in the areas of leisure and luxury, the ageing population and sustainability. With the participation of Ranger, Waterland is a series of investments in Germany continued.
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