"In the confrontation between Apple and Google to get personal." It was under this title is released fresh note in the print edition New York Times. The relationship between corporations actually worsened. The reason was the expansion competitive area and production of fresh produce. Three years ago, Eric Schmidt (Eric Schmid), executive director of Google, gleefully stepped on the stage and congratulated the MacWorld Expo Steve Jobs (Steve Jobs) with the release of iPhone. After that, the company began to operate together, and rumors of a coalition directed against Microsoft. Google co-founders Larry Page (Larry Page) and Sergey Brin (Sergey Brin) have called Apple's strategic partner and would not want to fight against Apple.
But friendship is cracking, and went to war over market of smartphones and digital content. "I've never seen anything like it in a strange behavior," – commented one of the employees "Apple Company" recent statements by Steve Jobs at internal meetings. Apple ceo with a huge dissatisfaction criticized a competitor. He called Google a traitor, because she has entered the mobile phone market, a product that is technologically and spiritually similar to the iPhone. "We have not entered the search business, and they went into the section of mobile phones.
Make no mistake that Google is able to kill the iPhone. We have not allowed this "- said Jobs. It must be noted that until recently, Google tried to demonstrate that its platform and handsets based on it significantly different from the iPhone, and the creators do not even have to add support for multitouch technology. But then Google could not resist consumer demand and because of this multi-yet appeared in the following updates Nexus One. Journalists wrote about excessive emotionality, which shows Steve Jobs after his return to the post of head of the "apple" company. Since the founding of Apple daily fighting with competitors – ibm and the first Microsoft, after Dell and now Google. If you have previously Jobs used the method of increasing the motivation of its employees and increased the popularity of the company with the uniqueness and specificity of the brand, it is currently ceo does not stint on "hot" statements and sometimes even aggressive. Thus, having the charge of failure to patent technologies associated with the platform Android, Steve Jobs instantly advanced the counterclaim: "Naturally, we can sit idly by and watch to see how our competitors are stealing our technology, but we will not do this. " Another battleground between the two giants became the market for mobile advertising. In autumn 2009, Google announced the acquisition of a major ad networks AdMob for $ 750 million, testified that the market for mobile advertising is becoming an attractive resource for profit. The company managed to gain a strategic segment. Apple just did not stand by and bought the firm Quattro Wireless, owner of one of the most dynamic advertising platform. Corporations are looking for fresh partnerships. According to some reports, Apple has already found an ally in Microsoft. The software giant will replace Google services in its iPhone, but I believe it is still very early to tell.
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